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GO is not following the same strategy as Lange. The marginal differences between fine finishing and ultra-fine finishing are subtle, but the differences in cost are not. Lange's strategy is to target customers who are willing to pay for that subtle marginal refinement. GO's strategy is to produce highly finished, but rugged and reliable watches. With the exception of their rarest and most expensive models, they do not aim to achieve the very highest levels of finish that are available on the market.
